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Illegal Airbnb listing of a rent controlled unit in Charles Bukowski's East Hollywood bungalow court exposes Pillow & Coffee, a short term rental empire destroying Los Angeles
This investigation is published on the 29th anniversary of Charles Bukowski's death.
In 2007, while writing our tour of Bukowski's Los Angeles, we spotted a Craigslist ad that listed the writer’s longtime home in the 1920s bungalow court at 5124 De Longpre Avenue, East Hollywood as a teardown.
The unhinged preservation campaign that followed was our awakening into how we could use storytelling, passion and public policy to help save the places we love and protect the most endangered Los Angeles treasure of them all: naturally occurring affordable housing, the older RSO rental stock that is vanishing to Ellis Act evictions, illegal demolitions, perpetual vacancy, squatter fires, unethical reporting and illegal home shares.
Bukowski Court before it was landmarked.
So it felt pretty good to know that we had helped to preserve this modest bungalow court where Bukowski made the unlikely transition from a middle-aged postal worker to a world renowned author, keeping nine rent controlled cottage units available for Angelenos to live and dream in.
Or are they? Although it is illegal to list any rent controlled property in the city of Los Angeles on any home sharing website, we recently discovered that somebody calling themselves "Marie" blatantly advertises ➹ 2 BR House in East Hollywood ➹ Parking ➹ Wifi: - Detached Bukowski Court bungalow in small community for $146/night on Airbnb.
The listing deceptively uses a map of neighboring Glendale, then slips a map showing the real location between images of the furnished unit, with its collection of freshman lit class paperbacks, Keurig machine, framed Bukowski quote and a giant, incongruous framed photo of Ernest Hemingway (what, Buk was too ugly?)
In About this space, the "Glendale" post clarifies NOTE: This listing is in EAST HOLLYWOOD, LA. There are 45 reviews for the illegal listing, and 684 reviews spread across "Marie's" 21 property listings, which include at least one other rent controlled L.A. apartment falsely listed in Glendale; a December 2022 review explains that it's actually located above Kismet in Los Feliz. We assume that the "Cool Silverlake Apartment next to Sunset Blvd" is also rent controlled, since it too is fraudulently listed as being in Glendale.
Airbnb knows this is illegal. "Marie" knows. So do the neighbors, who were subjected to a stream of travelers through the height of the pandemic. The property owners know. City Council, which in 2019 unanimously backed creation of an ordinance to regulate home sharing, knows. The City Planning department, which receives data directly from Airbnb and policy direction from the Mayor and City Council, and does almost nothing to enforce violations knows, too.
"We crafted a [home sharing] ordinance that allows good operators to thrive and weeds out those who are cited as nuisances to their neighbors." - confessed racketeer Jose Huizar, May 2018
The name of the supposed Airbnb host "Marie" is in quotes throughout this story, because she's a convenient fiction, meant to give the false impression that when you book a night or a week in Bukowski Court you're dealing with a human being.
But several different reviews of the Bukowski Court rental mention the name of a management company: Pillow & Coffee. So we started digging. And while their illegal listing intentionally obscures the city in which Bukowski Court is located, Pillow & Coffee co-owner Rebecca Slivka is a publicity hound who regularly shares intimate details of her business practices with reporters, podcasters and clients of their rebranded Pillow & Coffee home share management agency.
Business Insider (July 2021): Erica Beers and Rebecca Slivka booked $3.8 million in a year running a vacation-rental business in LA. They share the tricks for making millions on sites like Airbnb and Vrbo this summer.
"Beers and Slivka knew their customers didn't need excessive space... so they sought studios and one-bedroom homes in trendy LA neighborhoods. [Working with eight owners] Pillow & Coffee has properties in Hollywood, Silver Lake, West Hollywood, and downtown LA."
Rebecca Slivka appears to be the brains as well as the voice of the operation. We tracked her career arc through podcast interviews. A Cleveland native, she came to Los Angeles around 2002 to attend college: "I ended up going to school at USC... and that's where I got my bachelor's in public policy planning and development and then I got my master's in urban planning with an emphasis on social and Community Development." (My Cash Flow Academy, February 2019)
It's notable that this is the same graduate program cohort that produced confessed racketeer Jose Huizar's planning deputy Shawn Kuk, a named figure in the Federal indictments whose testimony in Huizar's co-conspirator Raymond Chan's trial has been delayed by attorney illness. While Kuk was using his policy chops to grease the wheels for land use abuses inside City Hall, Slivka has profited handsomely from the lawless environment outside.
While still at USC, Slivka says she interned with a student housing company, rising to the role of partner. Her name and initials can be still be found in negative reviews from Stuho Student Housing tenants, including in Kelly G's accusation of rent gouging bait and switch tactics and Trojan M's categorization of her as "an immoral person."
In search of a business model that could provide more money for less effort, Slivka and her partner Erica Beers began renting empty apartments in their neighborhood, furnishing them from yard sales and listing them on home sharing websites. They quickly amassed a portfolio of dozens of master leased Los Angeles apartments.
Slivka explains, "So for us, in the master lease model, our goal is to make it at least $800 to a thousand dollars per month per unit in profit. Then it's worth it for us, because we have a team that we need to support." (Takeaways from STR Legends Live, July 2019)
That team includes locals, to furnish and decorate the vacant apartments, photograph them for online listing and deal with plumbing and linen disasters. But mostly, the work is done remotely. "We actually have virtual assistants who are in the Philippines." (Get Paid For Your Pad, September 2020)
Asked about the impact of home sharing regulations, Slivka shows she is in denial about the effect of removing as many as 150 rental units against the backdrop of L.A.'s deadly homelessness crisis: "I think the cities are doing a lot of the regulations because they don't understand it. They're seeing the 0.01% that are having parties and like pulling apart neighborhoods things like that... in reality... we've served over 10,000 guests... of those people, we probably had three bad apples, maybe four... So I don't think the sharing economy is going anywhere at all and I think cities will eventually adapt to that as well." (My Cash Flow Academy, February 2019)
Having made their fortune from taking rent controlled Los Angeles apartments off the market—an ordinance the urban planning master's graduate pretends not to understand—the couple no longer live here. They purchased the adults only boutique retreat Hicksville Trailer Palace (of Depp-Heard trial infamy) and spend their time in Joshua Tree and traveling.
Back in East Hollywood, "Marie" (or whatever virtual assistant is taking calls today) is still listing the rent controlled back house behind Charles Bukowski's bungalow for nightly bookings.
It would be easy to explain this all away as internet commerce being too nimble and complex for the stodgy city to regulate. But that's just not true. It only took us about half an hour of skimming reviews and doing web searches to discover the horrifying extent of Pillow & Coffee's rental arbitrage empire. And this was without the benefit of Airbnb's data stream or the complaints of neighbors. The city has everything it needs to shut illegal home sharing down yesterday. It doesn't want to. As we learned from the secret transcript of City Councilmembers plotting to corruptly draft the redistricting map, it is quasi-official policy to disenfranchise renters.
But night is falling on Los Angeles, and we want to share this investigation with you in honor of Charles Bukowski, who died on this date. So forgive us if we don't go down the nutty rabbit hole of Erica Beers' identity being stolen by celebutante con artist Danielle Miller, or poke through any more of "Marie's" listings looking for rent control violations. But if you're so inspired, please share your discoveries in the comments below.
Charles Bukowski, who was too ugly for a Pillow & Coffee interior decorator to hang on the wall, wrote about poor, beautiful, broken, hopeful Angelenos. Some of them drank all day, others labored in lousy jobs with sadistic supervisors. Even in poverty, they had their dignity and a roof over their heads. He found grace and humor in their experiences, but it would be hard to write anything funny about the chaos, lawlessness and malignant incompetence of the city's response to illegal home sharing.
If reading this makes you sick, tell City Attorney Hydee Feldstein Soto that you want her office to enforce the existing home sharing ordinance. Tell Controller Kenneth Mejia that you want his office to audit the poor performance of City Planning's home share enforcement. What the hell, tell the FBI while you're at it!
We all of us need to come together and Save Bukowski Court... again!
If there are any updates to this story, we’ll post them on our blog.
P.S. Confidential to Rebecca Slivka: you're obviously an intelligent person, with a talent for finding opportunity at the front of a wave. The path you've taken is enormously harmful to the creative communities in which you do business, and which you use as marketing fodder. We'd like to see you use your knowledge and skill for good rather than evil, to try to reverse this harm and protect vulnerable people. We hope you'll think about it. Also, stop listing RSO units by the night!
yours for Los Angeles,
Kim & Richard
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UPCOMING WALKING TOURS
Saturday, March 11 - Downtown Los Angeles is For Book Lovers • Saturday, March 18 - Franklin Village Old Hollywood • Saturday, March 25 - Angelino Heights & Carroll Avenue • Saturday, April 8 - John Fante’s Downtown • Saturday, April 15 - Raymond Chandler’s Downtown